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Real Estate · Fanwood, NJ

A senior-focused sequence that brought back $25,000.

Pat Plante, Realtor · Pat Plante

The challenge

Build trust with seniors transitioning out of long-time homes before the first conversation.

The campaign

3-card sequential EDDM to senior homeowners in Fanwood, positioning Pat as a trusted transition advisor.

The result

$25,000 in closed commissions from a niche, relationship-driven campaign.

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*Average EDDM response rate per the ANA/DMA Response Rate Report. Individual results may vary by design, offer, and market.

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