EDDM Postcards· Restaurants

Bring in more new restaurant diners.

EDDM puts your offer on every door in your neighborhood, timed to the occasions that drive covers. Grand openings, seasonal menus, catering pushes. No mailing list needed.

$0.26

PER PIECE · USPS RATE

5 days

PRINT TURNAROUND

No list

EVERY DOOR IN YOUR NEIGHBORHOODS

See EDDM pricing →

✓ USPS prep included

✓ Free campaign review

✓ Since 1974 · Branchburg, NJ

Free design review included

Campaigns That Work

Four campaigns that fill covers.

OPENING

1–3 wks before

Grand Opening

Every household within 1 mile gets the news before you open. Build a crowd, not a trickle, from the neighborhood that will actually walk in.

Start with neighborhoods →

SEASONAL

Quarterly

Seasonal Menu Drop

New spring menu. Summer patio hours. Fall specials. Remind your neighborhood you're there, and give them a reason to come in this week instead of next month.

Start with neighborhoods →

HIGH-VALUE

Fall · Holiday push

Catering Push

One catering booking covers months of EDDM costs. Target residential neighborhoods in higher-income areas ahead of graduation season, corporate Q4, or the holiday party window.

Start with neighborhoods →

RETENTION

Monthly cadence

Weekly Specials & Loyalty

Tuesday specials. Happy hour. $10 off your next visit. Low-cost monthly drops keep your name top of mind in the neighborhood, before they pick somewhere else for dinner.

Start with neighborhoods →

How It Works

From your kitchen to every mailbox. Here's how it works.

1

Pick your neighborhood

Use our interactive neighborhood selector. Search by ZIP, see neighborhoods on a map. See exactly how many addresses are in each neighborhood, and filter by household income to find the right density for your offer.

2

Build your offer

Start from a template built for restaurants, or upload your own design. Our free review checks your offer, layout, and call-to-action. One click confirms. We handle the rest.

3

We print and bundle

Professional CMYK print on 14pt certified gloss stock. We bundle by neighborhood, drop off at your local post office, and handle the USPS paperwork so you don't have to.

4

Covers start coming in

USPS delivers to every address in your chosen neighborhoods. Expect foot traffic within 3–5 business days of approval. Our agents confirm the mail ran so you know it hit.

Plan for 2–3 weeks before your opening or event: 5-day print + 3–5-day USPS delivery. Most restaurants submit on Monday and hit mailboxes the following week.

Transparent Pricing

What a restaurant campaign costs.

Print price plus USPS postage. That's it. No setup fees, no list fees. Print your target neighborhood. Most restaurants mail 500–2,500 pieces per drop.

  • Free campaign & design review on every order
  • USPS prep, paperwork, and bundling by neighborhood
  • Local USPS post office drop-off included
  • 5-day print turnaround from approved file

Postage is always separate and added at checkout. Never baked into the print price.

PIECESPRINT PRICEPOSTAGEPER PIECETOTAL
500$300.00$130.00$0.860/pc$430.00
1,000$355.00$260.00$0.615/pc$615.00
2,500$648.00$650.00$0.519/pc$1,298.00
5,000$1,124.00$1,300.00$0.485/pc$2,424.00

6.25 × 9" · 14pt Gloss · Postage at $0.26/pc USPS EDDM Retail rate.

Full pricing table →

Campaign Calendar

Mail ahead of the occasions
that drive covers.

Restaurants that mail 2–3 weeks before a peak dining occasion fill their reservation books before the competition starts advertising.

MAIL: JAN 20 – FEB 1

Valentine's Day

  • Prix-fixe menu, reservation CTA
  • Highest per-table revenue night of year
  • Target 2-person households nearby

Highest ROI per drop of the year

MAIL: APR 20 – MAY 1

Mother's Day

  • Brunch, family-style menus
  • Larger parties = higher avg check
  • Gift card upsell opportunity

2nd-busiest restaurant day of year

MAIL: MAY – JUN

Summer Patio

  • Outdoor seating, seasonal menu launch
  • Happy hour, weekend brunch push
  • Longest dining season for casual spots

Highest foot-traffic season

MAIL: OCT – NOV

Holiday & Catering

  • Corporate holiday parties, buyouts
  • Catering bookings for Q4 events
  • Gift card push before December

Highest single-booking revenue

Not sure which window fits your restaurant? Our free campaign review recommends the best occasion, offer, and mailing area for your specific menu and neighborhood.

Make It Yours

Design your restaurant postcard

Start online and swap in your logo, offer, and photos — or hand it to our team. Every card gets a free expert review before it prints.

Grand Opening

Mail 2 wks before · strong offer drives walk-ins

Start designing →

Valentine's Dinner

Highest ROI night · reservation CTA

Start designing →

Seasonal Menu Drop

Quarterly cadence · drives repeat visits

Start designing →

Holiday Catering Push

One booking covers months of EDDM cost

Start designing →

Free Campaign Review

Ready to fill every table?

Tell us about your restaurant and we'll recommend the right occasion, neighborhoods, and offer. A real review from our team, not a quote form.

✓ Real team review

✓ No commitment

✓ Since 1974 · Branchburg, NJ

Choose Your NeighborhoodsSee the Opening Week campaign

Every campaign includes a free Campaign Check with our team before it goes to press — the offer, the timing, and the neighborhoods.

© 2026 L&B Printing, Inc. All rights reserved.

*Average EDDM response rate per the ANA/DMA Response Rate Report. Individual results may vary by design, offer, and market.

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