Bring in more new dessert customers.
Ice cream and dessert shops use EDDM postcards to reach families in surrounding neighborhoods just as the warm-weather season begins. Direct mail drives the summer foot traffic and grand-opening crowds that make or break a seasonal shop.
Start Your CampaignUSPS postage per piece
Peak season timing
Direct-mail response range
Response figures reflect USPS Every Door Direct Mail and direct-mail industry benchmarks.
Campaign Types That Work
Summer Kickoff Mailer
Hit mailboxes in late spring with a first-scoop offer that captures families before the season's routines set in.
Grand Opening Blitz
Reach every door on nearby streets with opening-week announcements and a free-or-discounted treat offer.
Family & Birthday Promo
Target households with kids with birthday party packages and family-size offers.
New Flavor Reveal
Promote seasonal and limited-time flavors that give regulars a reason to come back this week.
Templates coming soon
Ice Cream & Dessert Shops templates are on the way
We're building ready-to-personalize postcard templates for ice cream & dessert shops businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.