Bring in more new gift shop shoppers.

Gift shops use EDDM postcards to reach local shoppers ahead of the holiday seasons that drive the bulk of their sales. Direct mail positions your shop as the neighborhood destination for unique gifts that online giants can't match.

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$0.26

USPS postage per piece

Nov-Dec

Peak holiday season

4-6%

Direct-mail response range

Response figures reflect USPS Every Door Direct Mail and direct-mail industry benchmarks.

Campaign Types That Work

Holiday Gift Guide

Position your shop as the local gift destination with curated selections timed to the November-December rush.

Occasion & Seasonal Push

Promote Valentine's, Mother's Day, graduation, and back-to-school gift selections as each occasion approaches.

New Arrivals Showcase

Feature fresh inventory and seasonal collections that give neighbors a reason to stop in this week.

VIP Shopping Event

Invite nearby residents to an after-hours event with refreshments, early access, and an exclusive in-store offer.

Templates coming soon

Gift Shops templates are on the way

We're building ready-to-personalize postcard templates for gift shops businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average direct-mail response (ANA/DMA)

© 2026 L&B Printing, Inc. All rights reserved.

*Average EDDM response rate per the ANA/DMA Response Rate Report. Individual results may vary by design, offer, and market.

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EDDM Postcards for Gift Shops | L&B Printing