Bring in more new flower customers.
Florists use EDDM postcards to reach neighborhood households ahead of the holidays and occasions that drive flower sales. Direct mail captures local orders before customers default to a national delivery website.
Start Your CampaignUSPS postage per piece
Holiday pre-order lead time
Direct-mail response range
Response figures reflect USPS Every Door Direct Mail and direct-mail industry benchmarks.
Campaign Types That Work
Holiday Pre-Order Mailer
Reach households 1-2 weeks before Valentine's Day, Mother's Day, and the December holidays to lock in local orders.
Occasion Reminder Card
Promote birthday, anniversary, and sympathy arrangements that customers keep on the fridge for when they need them.
Wedding & Event Flowers
Target engaged couples and event hosts with consultation offers for ceremony and reception florals.
Weekly Fresh Arrangement
Drive repeat visits with fresh-cut specials and a subscription option for home or office bouquets.
Templates coming soon
Florists templates are on the way
We're building ready-to-personalize postcard templates for florists businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.