Real Estate Farming Campaign
Stay top of mind with the same neighborhood, mailing after mailing, until they call you first.
- Recommended for
- Listing announcements, market updates, and geographic farming
- Audience
- Homeowners in your target farm area
- Best timing
- Year-round
- Starting at
- $675 for 1,000 mailed postcards
Terri Granholm, Coldwell Banker · real estate farming EDDM · 1,046% ROI$8,250 commission from her first two mailings
What's included
- Recommended postcard format
- Proven message structure
- Editable real estate template
- Suggested offer options
- QR code linking to your listings
- Optional matching products
- Free L&B campaign review
Who it's for
Real estate agents building long-term recognition in a specific farm area through recurring postcards.
Suggested audience
- One route, mailed on a recurring schedule
- Selected ZIP codes
- A specific neighborhood or subdivision
Recommended timing
Farming campaigns compound — the same route, mailed consistently, works best on a 12-month commitment.
Expected investment
Mailed prices include printing, USPS paperwork, and postage. These are starting examples: your exact price depends on the neighborhoods you pick.
How would you like to launch this campaign?
Customize and order it myself
Use the campaign template, change the offer and business details, choose the audience and order online.
Best for customers who already know what they want.
Build It With Our Team
Get help refining the offer, audience, products, quantities and campaign plan.
Best for customers who want strategic guidance.
Either way, a real L&B person reviews your artwork before production. Free, on every order.
Make it a full campaign kit
The same message and brand across every piece. Add only what fits.